From Procurement to Packaging: 4 Ways Specification Management Supports Your Beauty Brand
https://specright.com/wp-content/uploads/2020/05/iStock-961837384-1-1024x683.jpg 1024 683 Specright Specright https://specright.com/wp-content/uploads/2020/05/iStock-961837384-1-1024x683.jpgIn an industry worth $532 billion, beauty companies have plenty of incentive to build a strong brand. In fact, one Nielsen study found that nearly 60 percent of all consumers prefer to buy products from brands with which they’re familiar. Companies can build this familiarity through their marketing, packaging, messaging, and product quality. In a…
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