Posts Tagged :

new product

product development

Is Your Next Big Product Hiding in Your Data?

https://specright.com/wp-content/uploads/2020/11/iStock-660133306-2-1024x683.jpg 1024 683 Specright Specright https://specright.com/wp-content/uploads/2020/11/iStock-660133306-2-1024x683.jpg

New product inspiration comes from every angle. Sometimes, you’ll find it in your customer feedback surveys, product ratings, or reviews. Other times, you need to look no further than your sales numbers or your competition. One thing that each of these sources have in common — they’re driven by data.  If you have a great…

read more

Navigating the “Fuzzy” Front End of Product Innovation

https://specright.com/wp-content/uploads/2020/11/iStock-1163753891-2-1024x540.jpg 1024 540 Specright Specright https://specright.com/wp-content/uploads/2020/11/iStock-1163753891-2-1024x540.jpg

One of the greatest inhibitors to product development is the inability to capture and track ideas.  Thomas Edison said it himself, “The lightbulb is an invention with 1,000 steps.” During the early stages of product development, Edison tried 1,000 different ideas before finding one that worked.  But this shouldn’t mean it takes 1,000 steps to…

read more

Here’s 3 Ways You Can Turn Customer Complaints into Your Next Great Product

https://specright.com/wp-content/uploads/2020/10/iStock-1185135641-3-1024x463.jpg 1024 463 Specright Specright https://specright.com/wp-content/uploads/2020/10/iStock-1185135641-3-1024x463.jpg

Businesses spend lots of money to understand their customers. From focus groups to feedback surveys and reviews, product development teams usually focus on what customers want.  But when it comes to complaints, customers typically find themselves in a blackhole of customer service representatives. A study by Harvard Business Review found that customers who have a…

read more