Private label products Archives

What the Rise in Private Label Means for Manufacturers

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January 19, 2021

Store brands have gotten quite the makeover in recent years, regarding both packaging and appearance, evidenced by consumer sentiment. Today, more than 65% of consumers believe that buying a private label store brand is a savvy alternative to a name brand. What’s more, a report from Thomas Net notes that private label sourcing activity has…

Why Retailers Need Product Data Management for Private Label Products

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August 22, 2020

The push for private label products is evidence of the current era of personalization. Personalization creates a level of exclusivity, something more than what can be found and purchased just anywhere. Retailers are taking note of consumer preferences for personalization, exclusivity, and value, and using it to their advantage by giving their own private label…