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product innovation library

Navigating the “Fuzzy” Front End of Product Innovation

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One of the greatest inhibitors to product development is the inability to capture and track ideas.  Thomas Edison said it himself, “The lightbulb is an invention with 1,000 steps.” During the early stages of product development, Edison tried 1,000 different ideas before finding one that worked.  But this shouldn’t mean it takes 1,000 steps to…

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