It's crucial for businesses to set achievable sustainability goals, especially with increased pressures from consumers, regulations, and more. While undergoing change can be challenging, taking a spec-first approach can kickstart your organization's journey towards sustainability through packaging.
"76% consumers say they make conscious buying decisions based on sustainability. And that's not going away. It's only going to increase."
When everyone has access to specifications, amazing things happen – faster product development, improved quality, and less waste.
Matthew Wright is the founder & CEO of Specright, the first cloud-based platform for Specification Management. Specright has been recognized by Fast Company’s prestigious Most Innovative Companies list, named a Gartner Cool Vendor, and as one of the Top Places to Work by the OC Register and Built in LA. Wright is also a published author and his book, “The Evolution of Products and Packaging,”was named to the Amazon Hot New Release List for Industrial Relations Business and has a five star rating.
Prior to founding Specright, Wright spent more than 25 years in the packaging industry, holding leadership positions at International Paper, Temple Inland, and rightPAQ — a packaging company he co-founded. He has also been involved in leading multiple M&A deals in the packaging industry, currently sits on the MSU School of Packaging and Industry Advisory Board and previously served on the Packaging Advisory Board at Cal-Poly San Luis Obispo.