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Why Your Product & Packaging Strategy Needs a Data Strategy

Mounting business pressures including cost optimization, sustainability, legislation, and speed to market are forcing organizations to explore new ways of working. While AI and machine learning captured the headlines in 2023, there remains a fundamental need to optimize data quality and processes to utilize emerging technologies. Manual processes and siloed applications are still the norm for organizations large and small. In this presentation by John Blake, Director Analyst, Gartner, learn why data strategies are critical for packaging and product development functions and how organizations with a data strategy will be at a competitive advantage.

John Blake
Senior Director Analyst, Gartner

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In this presentation, you'll learn:

  • The 6 areas that data and technology can help drive transformational success at your company
  • The expected changes over the next 3 years that will shape your business' digital strategy
  • How organizations that invest in data management will enable sustainable growth
"Sustainable packaging has shifted from voluntary to legislative and transformational change will only come from upstream innovation."
John Blake
Gartner, Spec Management Summit 2022

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