Case Study
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Kira Labs: Enabling "Fast Beauty" With Specright

Posted on 
July 28, 2021
7.28.21
Wednesday
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Kira Labs is a leading marketer and manufacturer of beauty innovations. The company is known for its “fast fashion” approach to beauty, which focuses on rapid product development to deliver the latest consumer trends from idea to store shelves as quickly as possible. With trends constantly changing and the company’s specifications growing, Kira Labs needed a better way to manage its specs.

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Speakers
Bringing together leaders in industry and technology to drive innovation.
Matthew Wright
Founder & CEO
About Matthew
Matthew Wright is the founder & CEO of Specright, the first cloud-based platform for Specification Management. Specright has been recognized as a Gartner Cool Vendor, received the Salesforce Innovation Award and was named one of the Top Places to Work by the OC Register and Built in LA. Wright is also a published author and his book, “The Evolution of Products and Packaging,”was named to the Amazon Hot New Release List for Industrial Relations Business and has a five star rating.

Prior to founding Specright, Wright spent more than 25 years in the packaging industry, holding leadership positions at International Paper, Temple Inland, and rightPAQ — a packaging company he co-founded. He has also been involved in leading multiple M&A deals in the packaging industry and sits on the Packaging Advisory Board at Cal-Poly San Luis Obispo.
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"Being able to review specs with sales data is changing the way we do business."
Molly Fiedler
Chief Innovation Officer, Kira Labs
Why You Need Specright

When everyone has access to specifications, amazing things happen – faster product development, improved quality, and less waste.

Learn More
Discover the value of a Spec-first approach to your business
Get Started

Kira Labs: Enabling "Fast Beauty" With Specright

Kira Labs is a leading marketer and manufacturer of beauty innovations. The company is known for its “fast fashion” approach to beauty, which focuses on rapid product development to deliver the latest consumer trends from idea to store shelves as quickly as possible. With trends constantly changing and the company’s specifications growing, Kira Labs needed a better way to manage its specs.

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Impact Metrics
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The Impact
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"Being able to review specs with sales data is changing the way we do business."
Molly Fiedler
Chief Innovation Officer, Kira Labs
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Case Study

Kira Labs: Enabling "Fast Beauty" With Specright

Kira Labs is a leading marketer and manufacturer of beauty innovations. The company is known for its “fast fashion” approach to beauty, which focuses on rapid product development to deliver the latest consumer trends from idea to store shelves as quickly as possible. With trends constantly changing and the company’s specifications growing, Kira Labs needed a better way to manage its specs.

Posted on 
July 28, 2021
7.28.2021
Wednesday
RegisterRegister
Download Presentation

Kira Labs is a leading marketer and manufacturer of beauty innovations. The company is known for its “fast fashion” approach to beauty, which focuses on rapid product development to deliver the latest consumer trends from idea to store shelves as quickly as possible. With trends constantly changing and the company’s specifications growing, Kira Labs needed a better way to manage its specs.

Get the Case Study
Learn how Kira Labs centralized specifications using Specright to achieve outcomes like:
  • Increasing speed-to-market
  • Decreasing product development phases
  • Tying specification data to sales data
"Being able to review specs with sales data is changing the way we do business."
Molly Fiedler
Chief Innovation Officer, Kira Labs
Why You Need Specright

When everyone has access to specifications, amazing things happen – faster product development, improved quality, and less waste.

Learn More
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