Why Managing Data at the DNA Level Maximizes Efficiency

Posted on 
November 28, 2017
Matthew Wright
Founder & CEO, Specright

Products and packaging were around before computers, so it only makes sense that most data captured today starts above what I call the “DNA level” of products.

Since manufacturing existed and information was documented in some format previously, those items were loaded into the computers in the existing format. If computers were available before a product’s origin, then information would have been managed differently. As the production process occurred, people would have recorded essential data into computers, thus boosting efficiency.

For instance, most ERP systems store only high-level data similar to what was available prior to advanced, online systems. It captures financial data and key back office information, but it doesn’t really break items down effectively. You might be assembling multiple parts in a Bill of Materials to make a finished good, and then packaging it. Sure you can access the part # and price, but what about the “DNA” of making the item? Since your stored data is incomplete, the production process becomes more inefficient.

Let’s examine an ideal scenario: You should be able to push one button in your ERP that automatically sends the data/drawings/documents, and the correct product appears from a new vendor. Unfortunately, this is not the case, and therefore it’s as if the data captured is stuck in time from before computers became widespread.If you were to examine a system before things were made, then the system would ask different questions including:

  • What is needed to manufacture this product?
  • Where is it purchased?
  • How is it shipped?

Considering these questions would promote a more effective system. This system would be based on the DNA – key building block data – with links between raw materials, manufacturing, demand, and the entire supply chain.

Capturing the DNA of your packaging and products is key to enabling efficiency.

If you have a system that truly captures the data near the beginning, it will be more efficient and provide a competitive advantage. If everyone in your supply chain did this on a common platform, then you could create links of DNA that would explain it in order all the way back to its inception.

Changes introduced at the consumer level can initiate a chain reaction that not only alters the finished good spec and packaging spec, but also adjusts the raw material spec. All this would be communicated instantly across the supply chain with very little effort on this utopian platform. Since everyone is on a common platform, this also gives comfort to a generation that is demanding to know and trace origins to feel confident that what they are buying is controlled and right.

Since the manufacturing world continues to become more competitive, the following factors are essential to gain an edge:

  • Cutting wasteful habits
  • Understanding new green material options
  • Reacting to world changes
  • Providing public transparency
  • Lowering operational and transportation costs

A new era of Specification Data Management is upon us, but too many businesses are still behind the curve. Specright provides a logical solution…getting the DNA stored once and making it easily accessible on a common platform.


Matthew Wright

Matthew Wright is the founder & CEO of Specright, the first cloud-based platform for Specification Management. Specright has been recognized by Fast Company’s prestigious Most Innovative Companies list, named a Gartner Cool Vendor, and as one of the Top Places to Work by the OC Register and Built in LA. Wright is also a published author and his book, “The Evolution of Products and Packaging,”was named to the Amazon Hot New Release List for Industrial Relations Business and has a five star rating. 

Prior to founding Specright, Wright spent more than 25 years in the packaging industry, holding leadership positions at International Paper, Temple Inland, and rightPAQ — a packaging company he co-founded. He has also been involved in leading multiple M&A deals in the packaging industry, currently sits on the MSU School of Packaging and Industry Advisory Board and previously served on the Packaging Advisory Board at Cal-Poly San Luis Obispo.

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