Announcing Our Brand Evolution

As a company, we've come a long way in five years. We're excited to be launching new branding and an updated website. We don't see this as a huge shift, but an evolution of where the company is today, and is moving in the future.

Posted on 
October 12, 2022
Matthew Wright
Founder & CEO, Specright

“If you get the spec right, the rest follows.” 

I started Specright 5 years ago with this as the guiding principle.

Because I experienced firsthand what happens when you get the spec wrong – barges of trash thrown in the ocean, millions of dollars in revenue lost, and talented people chasing data instead of making amazing things.

All because the specs weren’t right. 

So I decided to solve this problem once and for all by building a platform that would fundamentally change how companies make things.

The spec has and always will be at the center of everything we do  – and the thing about specs is, they’re very binary – they’re right or they’re wrong. 

As a company, we’ve come a long way in five years. 

Today, there are almost 2 million products on Specright, we’ve raised $40 in venture capital and work with some of the world’s leading brands like Colgate, Taylor Farms, and Caterpillar. 

And the need for Specification Management is greater than ever – we’re living in an age of unparalleled disruption and challenges – I don’t need to tell you what these things are, because you’ve been living it firsthand, especially the last two years. 

That’s why today, every company must decide how to manage their specs.

They can continue using legacy systems and spreadsheets, or they can change and evolve. 

And this decision ripples across every area of their business.

They can hire consultants to reduce costs or have the data to do it themselves

They can democratize data across their value chain or continue to silo it.

They can be sustainable or not sustainable.

They can invest in the future or stay in the past.

Specright is not an incremental improvement – it’s a bold, new way of running your company. 

It’s not for those who are comfortable with the status quo. It’s for the principled rebels who are bold enough to make the future they imagine a reality. 

And the future is here. 

Gartner has written about the importance of Specification Management and leading companies are digitally transforming their organizations with a spec-first approach.

Our new brand and website reflects this. 

It’s a bold statement that stands on its own. It centers around the spec. It signifies that no one knows specs better than we do. It also allows us to showcase the ecosystem we’ve created, from Spec Academy to Spec Squad and of course, the Specification Management Summit. 

It’s simple, clean – industrial. It bridges the gap between ambition and reality.

Today, many companies are struggling to manage supply chain complexity. 

We’re here to tell you the answer is very simple – in fact, it’s black and white. And while we have  a new look and feel, our message is still the same. 

If you get the spec right, the rest follows.

Change is never easy, but our goal of simplifying the complex is something we’ll never lose sight of. I hope you love our new brand as much as I do. 


Matthew Wright

Matthew Wright is the founder & CEO of Specright, the first cloud-based platform for Specification Management. Specright has been recognized by Fast Company’s prestigious Most Innovative Companies list, named a Gartner Cool Vendor, and as one of the Top Places to Work by the OC Register and Built in LA. Wright is also a published author and his book, “The Evolution of Products and Packaging,”was named to the Amazon Hot New Release List for Industrial Relations Business and has a five star rating. 

Prior to founding Specright, Wright spent more than 25 years in the packaging industry, holding leadership positions at International Paper, Temple Inland, and rightPAQ — a packaging company he co-founded. He has also been involved in leading multiple M&A deals in the packaging industry, currently sits on the MSU School of Packaging and Industry Advisory Board and previously served on the Packaging Advisory Board at Cal-Poly San Luis Obispo.

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