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Every once in a while – if you’re lucky – you meet leaders that inspire you and open your mind to new things.
That’s how I felt a few years ago when I heard Jan Tharp speak at a packaging conference.
As the CEO of Bumble Bee Foods, Jan is passionate about breathing new life into a category that has struggled in recent years – all while balancing commitments to people, product and planet.
In our conversation, we talked about her beginnings as a packaging engineer – and what every CEO should know about packaging – and how she drives innovation while balancing history at the helm of an iconic 120 year old company.
We also talked about the challenge of retail signage, our love for tuna as the ultimate, clean protein – and made Jan pick her favorite product.
Below are some highlights from our conversation – you can listen to the full audio on Apple Podcasts, Spotify and Google Podcasts. And be sure to subscribe to our channel to get the latest episodes as soon as they drop.
You can catch the full episode here – and be sure to leave a rating or review if you liked the show – it helps others find the podcast.
On plant-based protein
“There’s no reason why we can’t have traditional wild caught seafood sit next to plant-based seafood, sit next to cell-based seafood, or other options that are out there, because ultimately you can’t continue to extract from the ocean and have growth. You’ve got to have other options.” – Jan Tharp
On her background as a packaging engineer:
“I think anyone who has a background in packaging has an advantage, just because it’s just such a phenomenal background especially for CPG when you think about it. It’s material, it’s branding, it’s equipment. It is the vehicle, really you think about a package and what it does, a packaging can be the brand. That is what gets people to decide, do they want product X, or product Y.“ – Jan Tharp
On sustainability
“[When it comes to sustainability] it’s protecting the resources that we all share so that our grandkids and their grandkids can still have a healthy ocean and we can continue to produce our great products, but you can’t do that in a vacuum. You’ve got to always be thinking about how these two concepts are interconnected. And they are. Product and packaging are inextricably linked. They have to be, you can’t look at one without the other.” – Jan Tharp
On empowering the younger generation of her workforce
“You’ve got to listen and give them the freedom and the flexibility to do what they believe is right. And the coaching to cheer them on, even when they make mistakes, because that’s the quickest way for them to learn the business. And you know what sometimes? Sometimes their ideas are far better than my ideas.” – Jan Tharp
