TUSTIN, Calif., Feb. 18, 2025 – Specright, the leader in Specification Management software, is proud to announce the release of the 2nd edition of "The Evolution of Products & Packaging," authored by Matthew Wright, Founder and CEO. Building upon his extensive experience in the packaging industry, Wright offers invaluable insights into equipping today’s workforce with cutting-edge tools that mirror those used in their personal lives.
In this expanded edition, Wright delves deeper into Specright's pioneering efforts to integrate technology with academia. Highlighting partnerships with top universities, he emphasizes the importance of preparing future leaders who can think differently about products and packaging. These collaborations aim to foster innovation and equip students with practical skills for a rapidly evolving industry.
“A lot has changed over the last few years, and I wanted to emphasize some of those aspects in this new book edition,” said Matthew Wright, Founder and CEO of Specright. “Training and enabling the next generation workforce, but also the growth in regulatory pressures, are only enhancing the importance of easily accessible and actionable data for companies making any type of product or package. Hopefully the new information in this book will encourage readers to be more changemakers and reject the status quo.”
Readers will find inspiration in real-world stories illustrating how effective communication strategies can overcome resistance to change. By fostering collaboration among diverse stakeholders, organizations can achieve sustainable outcomes that go beyond one-off projects. This edition underscores long-term strategies supported by advanced technologies designed specifically for global impact.
"The Evolution of Products & Packaging" invites readers on a transformative journey toward becoming principled outlaws—rebels with purpose who challenge outdated paradigms using straightforward actions rooted in integrity. By embracing technological advancements today alongside collaborative mindsets tomorrow; we pave the way toward empowered futures where products and packaging are made right, every time.
Matthew Wright's visionary approach encourages professionals across industries to rethink their processes and adopt innovative solutions for sustainable growth. The book is a must-read for anyone looking to stay ahead in an ever-changing market landscape.
For more information about "The Evolution of Products & Packaging" or to obtain a copy, please visit this link.
About Specright
Specright is the first purpose-built, patented platform for Specification Management. Whether it’s packaging, raw materials, formulas, products, or machines, Specright helps companies digitize, map, and take action across their supply chain to reduce costs, increase profitability, and drive sustainability. Specright serves customers across industries, including packaging, food and beverage, consumer packaged goods, pharmaceutical, retail, industrials, and more. Recognized as a leader in Specification Management, Specright was named to the Deloitte Fast Technology 500 list in 2024, one of Fast Company's Most Innovative Companies for 2023, had three executives honored as Supply & Demand Chain Executive Pros to Know in 2023 and won Food Logistics’ 2022 Top Software & Technology Provider award. For more information, visit: www.specright.com.
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