The Evolution of Products & Packaging 2nd Edition
The world is demanding more of products and packaging: they must navigate complex supply chains, meet escalating regulatory pressures, embrace sustainability, and align with evolving consumer expectations.
Yet, most organizations still struggle to keep up.
In the newly expanded 2nd Edition of The Evolution of Products & Packaging Book, Matthew Wright builds on his original insights to address the growing need for digital transformation and data-driven decision-making in manufacturing, retail, and supply chains. Drawing from real-world examples and the latest industry shifts, he explores how today’s professionals can leverage cutting-edge tools to drive innovation, efficiency, and sustainable growth.
Get the Book
Inside the Second Edition:
- A deeper look at the rise of Specification Management and how it’s reshaping industries.
- Insights from Specright’s pioneering collaborations with top universities to prepare the next generation of product and packaging leaders.
- Real-world stories of organizations overcoming resistance to change through better data, collaboration, and strategic technology adoption.
By embracing change and leveraging technology, organizations can finally move beyond outdated processes and create a more agile, sustainable, and resilient future.
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“I witnessed the explosion of SKUs during my time at PepsiCo and the rise of eCommerce as the first CEO of Walmart.com. In The Evolution of Products & Packaging, Matthew Wright does more than explain how we got to where we are, but how we can prepare now for where the industry is going.”
Carter Cast
Why You Need Specright
When everyone has access to specifications, amazing things happen – faster product development, improved quality, and less waste.
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